Is it important to consider the audience demographics and interests when selecting influencers?

When selecting influencers to partner with, it's important to consider their audience demographics and interests. Make sure that the influencers you work with have a following that is relevant to your target market. Also, look for influencers who are passionate about your brand and have a genuine interest in helping you achieve your marketing goals.

Do you need to make sure that the messaging is on-brand and relevant to your target audience?

When creating content with influencers, make sure that the messaging is on-brand and relevant to your target audience. Influencers should also be encouraged to share the content with their followers on social media. This will help you reach a larger audience and generate more leads.

Does a brand need to be nurtured and taken care of in order for it stay healthy?

The living, breathing entity that is a brand needs to be nurtured and taken care of in order for it stay healthy. That's why you should regularly take steps back from your day-to see how successful or not the company has been doing so far as well what type of refresh they could use at this time!

Is it essential to have a plan that you can actually follow?

It's essential to have a plan that you can actually follow. Don't set yourself up for failure by creating an overly complicated strategy or one which is impossible, just because it sounds good in theory! Instead of thinking about what parts are most important and then trying your best at everything else – take time with success stories from people who've already done well so they may guide yours too.

Is it recommended to go with the data-driven solutions over gut instincts?

We know that gut instincts and personal biases can oftentimes lead us astray. However, data-driven solutions are based on hard evidence which helps guide company decisions with accuracy for all parties involved!

Does marketing work without graphic design?

It's important to know that marketing can't work without graphic design. Graphic design is a powerful tool, and if you don't know how to use it right, you're missing out on a huge chance. Many small businesses fail because they need the right graphic design right away and don't have it.

Do you need to hire a business consultant to start a creative art business?

To start a creative art business, you need to hire a business consultant. You will need help setting up your studio, getting the word out about your work, and making sure your business runs smoothly.

Does reaching out to your customers the best way to increase sales and keep your customers coming back?

Reaching out to your customers is the best way to increase sales and keep your customers coming back. You can get a lot of help with this from social media. Social media is a great way to connect with customers, especially if they use a platform that your business is active on.

Can social media help you grow your business?

Social media can help you grow your business in a lot of ways. It doesn't matter if you're just starting out or if you've been in business for years. No matter how big or small your business is, you can use social media to market it.

Influencer Marketing: The Dos and Dont’s

Dec 3

Written By Payton Kyle

Let's talk about the ever-changing world of influencer marketing! It's all about shaping a unique identity for your brand – there are important guidelines to be mindful of, much like any strategy. Below are the dos and dont’s that you should be aware of.

So, What's the Deal with Influencer Marketing?

Imagine this: instead of a typical ad, you get influential people to spread the word about your brand. We're talking Insta stars, bloggers, and YouTube queens – relatable people with massive followings. These influencers chat about your products in a more genuine way, making your brand seem more authentic to the general public. Followers connect with the influencers who associate with your product or company, and your brand is on everyone's radar.

Companies work with influencers to promote their products or services in a way that is more organic and connected than traditional advertising. Influencers typically share their experiences with a product or service with their followers, which can lead to increased awareness and sales.

Not all influencers are created equal though, and it’s important to find ones who align with your company’s values and message.

How to Find Your Dream Influencers: The Scoop!

You can spend your time scouring social media platforms like Twitter, TikTok, and Instagram – hunting down those hashtags and keywords that match your groove. Or you can use Google like a treasure map, and dig up blogs and sites that match your style. Wanna level up? Hire MCT Marketing! Let us take Influencer management off of your plate and do the work for you! We have personal connections to many influencers so once we spot one that represents your brand well, we will connect with them and create an influencer strategy that will increase your ROI.

Unveiling the Influencer Magic: How does it work?

Forget the typical “buy our stuff” spiel. Instead, the influencer inspires their audience to discover your brand!

Here's the lowdown: when influencers talk, their fans listen. Imagine your BFF giving the stamp of approval for a new product- it becomes a must-have, no questions asked! The trick is, their followers trust them, so they're all ears for your deets. Influencers create branded content that screams “Share me!” so you can sit back and watch the ripple effect happen. This can lead to increased brand awareness and sales for your company!

The Influencer Rulebook: The Do's & Don'ts!

First, let's stalk – we mean, research. Not all influencers rock the same vibe, so find ones that match your style and aesthetic, or better yet, let the MCT Marketing team do it for you!

It's like picking your besties, but for your brand. When you've got your dream team, create your game plan. What's the vibe? What content do you want out in the world? Now, about that content – your influencer will make it pop! They go all out, no shortcuts allowed. If it's not eye-catching, it's a no-go. Remember, this is your brand’s signature look!

We will track likes, comments, and sales to see what worked and what needs some extra love next time. By following these tips, your influencer journey will be set for success!

team, O. I. (2021, August 10). The 10 Do’s and Don’ts of Influencer Marketing - Open Influence Inc. %. Open Influence Inc. Retrieved November 10, 2022, from https://openinfluence.com/the-10-dos-and-dont-of-influencer-marketing/

Tylor, A. (2020, February 4). The Do’s And Don’ts Of Influencer Marketing. AFLUENCER. Retrieved November 10, 2022, from https://afluencer.com/the-dos-and-donts-of-influencer-marketing/

Lee, A. (2021, June 24). Council Post: Do’s And Don’ts Of Developing An Influencer Marketing Campaign. Forbes. Retrieved November 10, 2022, from https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/24/dos-and-donts-of-developing-an-influencer-marketing-campaign/

Payton Kyle

Digital Marketing Queen

Influencer Marketing: The Dos and Dont’s

So, What's the Deal with Influencer Marketing?

How to Find Your Dream Influencers: The Scoop!

Unveiling the Influencer Magic: How does it work?

The Influencer Rulebook: The Do's & Don'ts!

Why is Social Media Management a Business "Must"?

How to Create a Successful Social Media Marketing Strategy